Exterior of a dance studio called Danceworks, lit up with colorful landscape lighting

Commercial Outdoor Lighting: A Guide for Business Owners

January 27, 20252 min read

Commercial Outdoor Lighting: A Guide for Business Owners

Exterior Lighting for Curb Appeal

Let's talk about making your business shine - literally! Good exterior lighting can make your place stand out like a beacon in the night. It's like putting your best foot forward, but with lights.

Here are some ideas to boost your curb appeal:

  • Highlight your building's architecture with well-placed spotlights

  • Use warm, inviting colors to create a welcoming atmosphere

  • Consider pathway lighting to guide customers to your door

Remember, first impressions count. A well-lit exterior can make your business look professional and inviting, even after hours.

Outdoor Lighting for Safety

Safety first, right? Good lighting isn't just about looking pretty - it's about keeping everyone safe. Here's why it matters:

  • It deters unwanted visitors (you know, the ones who prefer to work in the dark)

  • It helps prevent trips and falls for your customers and staff

  • It makes people feel secure when they're around your business at night

"A well-lit area is a safer area. It's as simple as that."

Consider motion-sensor lights for areas that don't need constant illumination. They'll surprise any potential troublemakers and save you some energy too!

Exterior Lighting Cost

Now, I know what you're thinking - "This all sounds great, but what's it going to cost me?" Well, let's break it down:

  • Initial installation costs can vary widely depending on your needs

  • LED lights might cost more upfront but save you money in the long run

  • Don't forget about maintenance costs - bulb replacements, repairs, etc.

Remember, good lighting is an investment in your business. It can increase property value, attract more customers, and even lower insurance premiums in some cases.

Smart Outdoor Lighting

Welcome to the future of lighting! Smart outdoor lighting systems are changing the game. Here's what they can do:

  • Automatically adjust brightness based on the time of day or weather

  • Allow you to control your lights from your smartphone

  • Integrate with your security system for added protection

These systems might cost a bit more initially, but they can save you money and hassle in the long run. Plus, they're just really cool!

Exterior Lighting Trends

Let's stay on top of the trends, shall we? Here's what's hot in commercial outdoor lighting right now:

  • Solar-powered lights (Mother Nature approves!)

  • Colorful LED displays (great for holidays or special events)

  • Minimalist designs that blend with modern architecture

Remember, trends come and go. Choose lighting that fits your brand and your budget, not just what's trendy at the moment.

We hope this guide helps you light up your business in the best way possible. Remember, good lighting isn't just about being seen - it's about creating an experience for your customers. So go ahead, let your business shine!

Travis Piepho

Passionate about innovative lighting design, Travis is dedicated to creating safe, stylish, and energy-efficient lighting solutions. As part of MN Lighting Squad, he shares his insights, tips, and trends to help customers illuminate their environments beautifully and effectively.

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